Microsoft Copilot offers Voice and o1-powered Think Deeper for free But it’s still offering perks for paid users. anna washenko Wed, Feb 26, 2025 Microsoft Microsoft announced that it is making some features available for free in its Copilot AI assistant. Everyone now has unlimited access to Voice and Think Deeper, which … Continue reading Microsoft Copilot offers Voice and o1-powered Think Deeper for free
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024 Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business by Laurie Sullivan @lauriesullivan, June 8, 2022 Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods that … Continue reading Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable. Andy Betts on June 20, 2019 Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the … Continue reading CMOs must dig deeper on attribution
Arik Hanson — March 6, 2019 — March 6, 2019 Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care company in town. Not surprisingly, we talked about her new role and the process she went through to find it. She talked a lot … Continue reading Is it OK to Not Always Find a Deeper Meaning in Your Work?
