Tag Archives: Declining

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

How Email Can Make Up For Declining Organic Facebook Reach

Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach

Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity

Catherine Pidgeon — November 17, 2016 — November 17, 2016 The first step to reclaiming your inbox is understanding your communication behaviors and baselines – do you spend more than 20 hours per week in meetings and do you schedule more than 2-3 meetings per week with your team? If so, you may be distracting … Continue reading Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity

6 Studies Show Why Facebook Organic Reach is Declining So Quickly

by Rob Petersen June 6, 2016June 6, 2016 50,000,000+ businesses have a Facebook page 1.48 is the average number of times these brands post each day 2% is their Facebook organic reach and it’s declining (source: DMR) 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their … Continue reading 6 Studies Show Why Facebook Organic Reach is Declining So Quickly

E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]

Performance improvements occurred across all devices. Ginny Marvin on September 11, 2015  In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent … Continue reading E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]