September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. Mark Stouse on July 24, 2025 at 9:18 am | Reading time: 6 minutes In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the … Continue reading Your go-to-market vendor decisions are now a personal legal risk
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. Steve Petersen on May 9, 2025 I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While it’s about choosing where … Continue reading Overcoming fear of better options in martech decisions
National Security Council adds Gmail to its list of bad decisions “But her emails?” anna washenko Wed, Apr 2, 2025 REUTERS / Reuters The Washington Post reports that members of the White House’s National Security Council have used personal Gmail accounts to conduct government business. National security advisor Michael Waltz and a … Continue reading National Security Council adds Gmail to its list of bad decisions
March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisionsÂ
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance
Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions
