Josh Slone — January 1, 2020 Follow @Josh_Slone Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and anyone else not deemed to be directly important. These are the Gatekeepers. Your sales success depends on knowing how to get past … Continue reading How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]
Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Chris Lukassen — November 27, 2019 What is a Decision Maker? Decision Maker, which helps the stakeholders and Scrum Team to keep time-to-market short, by keeping decision-making time short. All sorts of decisions have to made on a daily basis. Some can be delegated to the Scrum Team or stakeholders, some the Product Owner has … Continue reading The Decision Maker (A Preferred Product Owner Stance)
Khoa Doan Tien — October 18, 2019 People always have questions and concerns about Risk management and Autonomy in the Scrum Team, like: How do we make sure the success of the product if the Product Owner is new or hasn’t had enough domain knowledge yet? How does the Product Owner make the right decision, … Continue reading Scrum – an Art of Decision Making
Jim Haudan — October 15, 2019 Follow @jhaudan Given the number of decisions that leaders must make every day, you would expect that through repetition and practice they would continue to take their decision-making capability to higher levels of proficiency. But after working with 50+ senior executive teams of Global 2000 companies, I’ve found it … Continue reading Becoming a Master Decision Maker: 8 Steps to Follow
Graham Jones — April 26, 2019 Follow @grahamjones — April 26, 2019 The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in the emotional centres of the brain. Only after our emotions have come up with their idea of the right thing to buy does … Continue reading How Do People Make the Positive Decision to Buy From Your Website?
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
David Amerland — February 7, 2019 Follow @davidamerland — February 7, 2019 The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due to unreliable or incomplete information affects behavior and increases the sense of fear we experience. Fear has a distinct neurochemical effect. It is … Continue reading 2 Emotions That Affect Every Business Decision You Make
Rick Goodman — January 4, 2019 Follow @DrRickGoodman — January 4, 2019 Pexels / Pixabay As a leader, it falls to you to make countless decisions every single day, including decisions both major and miniscule. The cumulative effect of all these decisions can frankly be exhausting. Over time, you may develop an acute case of … Continue reading Overcoming Decision Fatigue
Kara Perez — October 26, 2018 — October 26, 2018 Whether you’re self-employed or working for a company, we all face the same issue of time. We only have so much of it each day after all. Between our personal lives and our workloads, sometimes it slips through our fingers. Deciding which projects should get … Continue reading Why Saying ‘No’ is a Smart Business Decision
