Tag Archives: Decision

In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block’s workforce

February 27, 2026 In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block’s workforce

Why marketing automation platforms are becoming decision engines

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines →

Brand is the decision in B2B, and AI decides first

AI Chatbots

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first →

The new buyer decision cycle happens across SEO and GEO

AI Search

Still fighting for clicks in a zero-click world? We see you. Here’s how to unify SEO and GEO to ensure your expertise is what your buyers hear. By Tanya Thorson February 2, 2026 Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon … Continue reading The new buyer decision cycle happens across SEO and GEO →

Retirement isn’t just a financial decision. It’s a deeply existential issue

Retirement Planning

August 31, 2024 Retirement isn’t just a financial decision. It’s a deeply existential issue The deeper issues of meaning, relevance, and identity that retirement can bring to the fore are more significant to some workers. BY The Conversation Most discussions of retirement focus on the financial aspects of leaving the workforce: “How to save enough for … Continue reading Retirement isn’t just a financial decision. It’s a deeply existential issue →

How marketers can break free from decision fatigue

Marketing Strategy

Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. Ali Schwanke on July 18, 2024 If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, … Continue reading How marketers can break free from decision fatigue →

7 marketing strategies to conquer decision paralysis

Marketing Strategy

Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Brianna Miller on June 28, 2024 In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. … Continue reading 7 marketing strategies to conquer decision paralysis →

How to use decision intelligence to tackle complex business challenges

Business Challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges →

How to quantify the ROI of data using decision playbooks

Return On Investment - ROI

Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks →

Amazon decision to use Nielsen is big boost for beleaguered rating service

Amazon Reviews

“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service →