As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live. By Julia Multedo Published on September 4, 2026 This article was co-authored by Lizzy Foo Kune and Audrey Brosnan. The rise of autonomous AI agents and the commoditization of composability are shifting CMOs’ strategic focus. As the … Continue reading The next CDP decision goes beyond the CDP
August 14, 2026 How to avoid decision fatigue BY Art Markman Over the years, I have taught a lot of classes on creativity, and I once had a student ask me whether it would benefit their creativity if they took a different route to work each day. While changing up your environment can create serendipitous … Continue reading How to avoid decision fatigue
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. By MarTechBot Published on June 8, 2026 • In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How AI is turning lead scoring into a decision engine
May 07, 2026 Why high-growth companies should build decision cultures BY Larraine Segil At the Exceptional Women Alliance, we help senior women leaders mentor one another through shared insight. As founder, chair, and CEO, I speak with executives shaping how organizations evolve and perform. This month, I spoke with Jennifer Renaud, CEO of Kradle LLC and … Continue reading Why high-growth companies should build decision cultures
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. By Allen Martinez Published on May 4, 2026 Here is a number that should stop every martech leader mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI … Continue reading Why AI agents need decision authority
April 04, 2026 3 tips from a cognitive scientist on how to beat decision fatigue BY Art Markman You have probably noticed that you have times during your day when you’re locked in and feel like you’re working at your peak and other times when your mind isn’t keeping up with everything that needs to … Continue reading 3 tips from a cognitive scientist on how to beat decision fatigue
February 27, 2026 In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block’s workforce
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first
Still fighting for clicks in a zero-click world? We see you. Here’s how to unify SEO and GEO to ensure your expertise is what your buyers hear. By Tanya Thorson February 2, 2026 Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon … Continue reading The new buyer decision cycle happens across SEO and GEO
