Tag Archives: Decision

How to use decision intelligence to tackle complex business challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges →

How to quantify the ROI of data using decision playbooks

Return On Investment - ROI

Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks →

Amazon decision to use Nielsen is big boost for beleaguered rating service

Amazon Reviews

“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service →

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Social Branding

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making →

Roe V. Wade Decision To Change The Way Marketers Advertise

Marketing Agility

Roe V. Wade Decision To Change The Way Marketers Advertise by Laurie Sullivan @lauriesullivan, June 24, 2022 As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments — may prompt people to move … Continue reading Roe V. Wade Decision To Change The Way Marketers Advertise →

Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome

Agency Business

Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome →

The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief

Google Algorithm

Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands. Kim Davis on February 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief →

Reduce Decision Fatigue on Your E-Commerce Site

eCommerce Tools

Mikel Bruce February 11, 2021 E-commerce sales are on the rise, making it an increasingly appealing business platform. But, there has never been more competition for your web visitors’ attention. One of the best ways to stand above the crowd and increase your chances of a sale is to reduce decision fatigue. After all, with … Continue reading Reduce Decision Fatigue on Your E-Commerce Site →

Split Decision – What to Consider When Conducting an A/B Test

A/B Testing Process

Mike Parry — March 1, 2020 Which of these statements about A/B testing is correct? A. It’s a fun little experiment.B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good … Continue reading Split Decision – What to Consider When Conducting an A/B Test →

The consumer decision journey will drive paid search in 2020

Consumer Behavior

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020 →