by Jackie Nagel November 12, 2015 Follow @synnovatiaNovember 12, 2015 A national poll conducted by National Federation of Independent Business (NFIB) shed light on the most common external factors stunting small business growth. Although the majority of small business owners stated their desire to grow, few show an inclination to do so. Are small business … Continue reading Debunking the Myths of Small Business Growth
Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability. Roger Williams on September 18, 2015 “Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers … Continue reading Debunking The CTR To Find Truth In Viewability
Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads. Rachel Balik on January 9, 2015 Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising … Continue reading Debunking The Myths Of B2B Display Advertising
