Tag Archives: Debunking

Debunking the top 5 stereotypes of programmatic traders

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. Alex Perrin on April 22, 2019   Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their … Continue reading Debunking the top 5 stereotypes of programmatic traders

Debunking 3 Misunderstandings About Outsourced Sales Partners

by Diana Cárdenas July 20, 2016July 20, 2016 Although B2B sales outsourcing provides numerous financial and logistical advantages over handling all of your sales functions in-house, misunderstandings about what outsourcing involves are common. These misunderstandings can create dead ends in your path to finding the right outsourced sales and lead generation partner. The confusion arises … Continue reading Debunking 3 Misunderstandings About Outsourced Sales Partners