by Sara McGuire July 10, 2016 Follow @sara_mcguireJuly 10, 2016 Survey and poll data are one of the most common types of content you see in infographics. That’s because poll and survey data typically translates beautifully into charts and graphs. When done right, visualization brings data to life. An infographic can make information more easy … Continue reading How To Make an Infographic From Your Poll And Survey Data In 4 Steps
Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings. Benjamin Spiegel on July 8, 2016 at 9:39 am I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 … Continue reading SocialPro 2016 recap: What Your Social Data Should Be Teaching You
Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data. Scott Rayden on July 7, 2016 Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) … Continue reading Leverage your marketing data: 9 FAQs to get you started
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy
Don’t get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue. Joshua Reynolds on June 28, 2016 at 12:13 pm For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric you can think … Continue reading Blinded by data: 5 ways to deal with data overload
Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers
by Jess Nelson, June 21, 2016 Emarsys CRM Ads adds a new feature to the Emarsys B2C Marketing Cloud that enables marketers to leverage CRM, purchase and cross-channel behavioral data in digital advertising campaigns. Emarsys provides cloud-based marketing software for B2C brands that helps brand marketers better target consumers based on customer data and behavior. … Continue reading CRM Data Increases Email Marketing ROI
