Tag Archives: Data

The new age of ‘customer’ data

The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. David Dowhan on March 8, 2019 The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to … Continue reading The new age of ‘customer’ data →

Data Quality Update

Marketing Guide

Data Quality Update by Ted McConnell , Featured Contributor, March 7, 2019 When data became a billion-dollar market, it looked like we might need an objective measure of quality. Now, it’s a $10 billion market. Where are we? Data prices are continuing to decline because of a simple economic fact: We still use anecdotal evidence … Continue reading Data Quality Update →

Confirm the integrity of your data

Data Management

Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Rex Briggs on March 5, 2019 Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, … Continue reading Confirm the integrity of your data →

4 simple ways small businesses can use data to build better customer relationships

Customer Relationship Managemnet

An effective CRM strategy needs to include a way to collect, organize and take action with your data. Darcy Kurtz on March 1, 2019 In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their … Continue reading 4 simple ways small businesses can use data to build better customer relationships →

What the US data protection law will mean for ad tech and marketers

Regulations

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers →

Cybersecurity for marketers: Teamwork is key to protect data

Marketing Strategy

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. Sam Bocetta on February 11, 2019 There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it … Continue reading Cybersecurity for marketers: Teamwork is key to protect data →

The in-housing trend is all about data

Data Management

In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data →

HR’s Workforce Data Marinade

Human Resources

Elizabeth Williams — February 5, 2019 Follow @bizmkter — February 5, 2019 Last time we talked about finally getting rid of the annual employee survey and attempting some root cause analysis of what’s going on. I had a some lovely comments on that post, but a few private messages wondering about the data gap. For … Continue reading HR’s Workforce Data Marinade →

3 powerful ways to maximize data to grow your e-commerce business

Data Driven Techniques

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. Ronald Dod on January 31, 2019 Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a … Continue reading 3 powerful ways to maximize data to grow your e-commerce business →

Economists Latch On To Google Search, Trends Data For Analysis

Data Driven Techniques

Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis →