Tag Archives: Data

Data Limitations Force Industry To Create New Ad Optimization Methods

Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods →

Customer Acquisition, Omnichannel Marketing and Data Quality

Customer Acquisition

Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality →

Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future

Financial Marketing

Emilie Totten May 8, 2021 The dream of many investment management marketers is to efficiently use data to create content that drives engagement and generate insights that support strategic decision-making. While those are both possible in theory, often reality looks very different. Most firms struggle with data that is unwieldy, overwhelming and underutilized. In fact, … Continue reading Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future →

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests

Programmatic

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests →

How Customer Analytics Tools Democratize Data

Customer Analytics

Michele Szabocsik April 21, 2021 More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics, uncover meaningful customer insights, and quickly act on those insights to drive business growth. It’s all part of the larger trend towards first-party customer data democratization. Companies now realize they … Continue reading How Customer Analytics Tools Democratize Data →

The Importance of Data Quality in Your Email Marketing

Email Marketing Optimization

Larisa Bedgood April 16, 2021 Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $ 1 you spend on email marketing, you … Continue reading The Importance of Data Quality in Your Email Marketing →

4 Ways to Collect Valuable First-Party Data in a Cookieless World

Cookieless Targeting

Joe Martinez April 16, 2021 As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found … Continue reading 4 Ways to Collect Valuable First-Party Data in a Cookieless World →

Data Alternatives: What Marketers Can Do To Increase Performance

Data Driven Techniques

Data Alternatives: What Marketers Can Do To Increase Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2021 Affinity Solutions commissioned Forrester Consulting to evaluate the readiness of companies to work with less customer data across digital channels based on the increase of consumer privacy demands and regulations, and the use of alternative data sources. … Continue reading Data Alternatives: What Marketers Can Do To Increase Performance →

Data collaborations are on the rise: Friday’s daily brief

Data Management

Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Data collaborations are on the rise: Friday’s daily brief →

Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom

Contact Managemnet

Paula Chiocchi April 6, 2021 Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To … Continue reading Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom →