James Warner July 24, 2021 The present world is extending with a huge abundance of data about consumer shopping habits, buying decisions, search engine use, and social media browsing histories. These consumers need to be understood and communicated with. When it comes to organizations, no matter what kind of marketing you are looking for, a … Continue reading How Customer Info Can Be Protected With Easy Steps On Gathering Data
Tag Archives: Data
10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data
Alejandra Zilak July 21, 2021 If you own a business, you’re well aware of the value of having a good email list. It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It also allows you to market to individuals who have … Continue reading 10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data
Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021
Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021
Does Marketing to Third Party Email Data Work?
Mike Parry July 6, 2021 The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already … Continue reading Does Marketing to Third Party Email Data Work?
How Agencies Acquire Data And Their Greatest Needs
How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs
Are We Blindly Following Data?
Are We Blindly Following Data? by Matthew Stewart , June 30, 2021 The following was previously published in an earlier edition of Marketing Insider. Who do we develop ads for?” This question has become more relevant in recent years as marketers grow and expand upon their data capabilities. From chatbots and AI, to natural … Continue reading Are We Blindly Following Data?
You Have Your Social Media Data. Now What?
Sahail Ashraf June 8, 2021 It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, … Continue reading You Have Your Social Media Data. Now What?
YouTube Offers Data on Video Openers
Sahail Ashraf June 5, 2021 YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending … Continue reading YouTube Offers Data on Video Openers
Leveraging Integration Projects: How to Keep Your CRM Data Clean
Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean
Personalization Squared: Consumers Want Both Benefits And Data Security
Personalization Squared: Consumers Want Both Benefits And Data Security by Ray Schultz , June 4, 2021 Consumers and brands are of two different minds when it comes to personalization. While 75% of business leaders say personalization is “table stakes” for digital , only 52% of consumers say their satisfaction improves as brands become more personalized, according … Continue reading Personalization Squared: Consumers Want Both Benefits And Data Security
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