Isaiah Stone November 6, 2021 You can find the social media traffic report relatively easily in Google Analytics Universal Analytics. You might know that you can find a few default, out-of-the-box reports in Universal Analytics. It’s not so easy in Google Analytics 4. Social media traffic is rolled up into another traffic acquisition reporting in … Continue reading Where to Find Social Media Traffic Data in Google Analytics 4
Here are the top benefits and capabilities professional services network PwC sees in CDPs. Corey Patterson on November 5, 2021 One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change … Continue reading What are the benefits of customer data platforms?
A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset
Aleh Barysevich October 24, 2021 Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow down to a brief list of benefits or use cases. One could say, social media monitoring lets you manage brand reputation; and while it’s true, reputation management is just one … Continue reading Social Listening Guide: 8 Ways Companies Can Use Social Data
Data is worth its weight in gold to marketers, as long as it is managed and activated right. William Terdoslavich on October 19, 2021 Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and … Continue reading Turning data into gold with the right data strategy
There are allegations that Amazon exploited the data of other companies selling on its platform. Chris Wood on October 14, 2021 DAM is more than a tech tool In the first of a series of articles on getting digital asset management, DAM consultant Mark Davey emphasizes that preparedness is the key to DAM success. Fact … Continue reading Keep control of your data: Thursday’s Daily Brief
Compliance with privacy regulations is important. But ethically managing data goes beyond that. Chris Wood on October 15, 2021 at 10:30 am “We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech … Continue reading Ethical data management is a win for marketers
Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021 Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them
Tom Martin October 4, 2021 Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in … Continue reading The Dirty Little Secret Your Data Isn’t Telling You
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
