Tag Archives: Data

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase →

Value data privacy to build customer trust

Data Privacy

More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust →

How to improve marketing ROI with clean data

Marketing ROI

Without clean data, marketers will have a hard time generating quality leads. Corey Patterson on September 24, 2021 Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study … Continue reading How to improve marketing ROI with clean data →

Third-Party Data Issues Make SMS Marketing More Attractive

Data Management

Third-Party Data Issues Make SMS Marketing More Attractive by Karlene Lukovitz @KLmarketdaily, September 23, 2021 Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel. Even with business use of text messaging having grown 20% as a result of the pandemic, just 3% of registered businesses worldwide are using it … Continue reading Third-Party Data Issues Make SMS Marketing More Attractive →

Marketers, Stop Apologizing: It’s OK To Use Data

Marketing Trends

Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data →

From Big Data to Big Ops: Brinker speaks on marketing ops shift

Marketing Technology

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift →

Financial Data Interoperability with ISO 20022

Financial Education

Mahipal Nehra September 12, 2021 Data interoperability has become an essential part of a world shaped by algorithms, especially in the financial industry. Banks and other financial institutions are set to transition their payment systems through SWIFT messages to the highly structured and data-rich ISO 20022 standard. It will become a universal standard for large … Continue reading Financial Data Interoperability with ISO 20022 →

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

PPC Metrics

Susie Marino September 11, 2021 It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have … Continue reading PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data →

Google Trends Data Reveals UK Search Habits Throughout Lockdown

Google Trends

Dave Colgate September 10, 2021 The 2020s will be analysed for decades to come with the Covid-19 pandemic being one of the biggest global events in peacetime. Everyone has been affected over the past two years but the retail sector is having a particularly difficult time with almost 50 high street stores closing every day, … Continue reading Google Trends Data Reveals UK Search Habits Throughout Lockdown →

Data Privacy Shifts: Plan Now to Stay Ahead Later

Privacy

Data Privacy Shifts: Plan Now to Stay Ahead Later by Phil Case , August 23, 2021 Your brand is being forced to grapple with the dramatic changes to consumer privacy we’re all familiar with. Some, like Apple’s IDFA, are here now, and more — like Google’s departure from the cookie — are coming. So, how … Continue reading Data Privacy Shifts: Plan Now to Stay Ahead Later →