Meta Developing ‘Basic Ads’ With Little Or No Data Targeting by Laurie Sullivan @lauriesullivan, June 7, 2022 Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations. “I think it will … Continue reading Meta Developing ‘Basic Ads’ With Little Or No Data Targeting
Some advice on finding the right solution for your unique requirements. Greg Krehbiel on June 6, 2022 The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As a very simple example, … Continue reading How to manage email addresses in a customer data platform
5 Ways to Improve and Optimize Your Company’s Data Security Program Peter Daisyme / 27 May 2022 Data. It’s one of the most critical and valuable assets of any organization. Is it any wonder, then, that cybercriminals around the world go after it? Your job as a business owner is to implement a security program … Continue reading 5 Ways to Improve and Optimize Your Company’s Data Security Program
Company broke previous promise to protect users’ personal information. Constantine von Hoffman on May 26, 2022 It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $ 150 million penalty for allegedly breaking its … Continue reading FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Google Urged To Shed Data That Could Identify Women Seeking Abortions by Wendy Davis @wendyndavis, May 24, 2022 Democratic lawmakers are urging Google to shed location data that could be used to identify women who seek abortions. “Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women,” Senator Ron Wyden (D-Oregon), Rep. … Continue reading Google Urged To Shed Data That Could Identify Women Seeking Abortions
YouTube Releases Data — Story Makes The Content by Laurie Sullivan @lauriesullivan, May 16, 2022 Digital consumption rose more than 30% in 2021, and viewer choice is reshaping content and driving engagement, according to data released by YouTube Monday. It is the story that makes good content, according to study participants, with 94% saying good … Continue reading YouTube Releases Data — Story Makes The Content
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost
First-party data is more important than ever in a digital-first world. Corey Patterson on May 9, 2022 “Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has … Continue reading 3 ways to optimize first-party data collection
Without a full view of customer data, marketers will have a hard time improving brand experiences. Corey Patterson on May 5, 2022 Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain … Continue reading How connecting customer data drives personalized experiences
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP
