July 15, 2024 New government data shows working from home is here to stay Despite return-to-office mandates, new data shows that many Americans are still doing some or all of their work from home—and with a shorter workday. BY Chris Morris Four years ago, a sizable percentage of the U.S. workforce was trying to figure out … Continue reading New government data shows working from home is here to stay
July 12, 2024 AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers The telecom giant said it had delayed disclosure of the incident due to an investigation by the DOJ. Here’s what to know. BY Tracy Brown Hamilton AT&T has disclosed a significant data breach that compromised user … Continue reading AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
July 09, 2024 Evolve Bank says a Russia-linked gang stole millions of customers’ data The Memphis-based company said criminals likely downloaded information such as names, Social Security numbers, and bank account numbers. BY Jessica Bursztynsky Evolve Bank & Trust said this week that hackers accessed millions of customers’ personal data during a recent cyberattack. The Memphis-based … Continue reading Evolve Bank says a Russia-linked gang stole millions of customers’ data
HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Mike Pastore on July 8, 2024 HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, … Continue reading Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024 Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data
Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP. MarTechBot on July 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Sourcing first-party data for a CDP: Best of the MarTechBot
