by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
Tag Archives: Data
Data Driven Decision Making
Chris Rees December 3, 2014 At Sigmapro we have studied many organisations that have achieved success, and identified four organisational competences that are required to achieve a sustainable approach to business improvement. These are Strategic Thinking, Operational Excellence, Data Driven Decision Making and Continual & Breakthrough Improvement. Supported by the right kind of culture, … Continue reading Data Driven Decision Making
The Business Case for Data Protection [Infographic]
Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic]
Branding And Data – The New Alliance
By John Coe, Published November 14, 2014 Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR, and other forms of communication (e.g. trade shows) that communicates … Continue reading Branding And Data – The New Alliance
5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
By Scott Gillum, Published November 7, 2014 The 2015 planning season is upon us. It’s the time of year when the C-Suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and/or research needed to defend and win marketing dollars. … Continue reading 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
The partners say that linking Twitter’s stream of public data with IBM’s data crunching and consulting expertise will help businesses make better strategic decisions. Martin Beck on October 29, 2014 Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with … Continue reading Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
How Data Leads To Better Personalization
By Natalie Issa, Published October 29, 2014 What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored experiences, and that delivering on this brings increased customer acquisition and loyalty. Take Co-operative Travel as an example. The … Continue reading How Data Leads To Better Personalization
10 Stats That Underscore the Growing Value of Integrated Data Analytics
By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
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