Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Gary Schirr September 1, 2020 Last week on this blog I posted a video of a panel discussion on remote working. As a part of the panel, I conducted a survey of attendees and LinkedIn followers that showed favorable experience with remote work during the pandemic. Sixty-five percent of respondents to the survey felt that … Continue reading The Dark Side of Remote Work – Do They Really Need YOU?
Brian Wallace August 20, 2020 If you work for a brand, you know that brand mentions don’t just happen on social media. In addition to the personal conversations that happen on mobile devices, there are, overall, three areas where conversations occur: social media, dark web and open sources. Social media refers to all online communities … Continue reading How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources
Paul Keijzer August 13, 2020 The very traits that make a leader strong can lead to their downfall if taken to extreme. Interestingly enough, even a leadership positive can turn into a leadership negative if it remains unchecked. There is a very fine line between successful leadership and failed leadership. A study by the Centre … Continue reading The Dark Side of Leadership: 4 Reasons Leaders Fail
Juan Ortiz — April 22, 2020 As the pandemic rages, and businesses feel the financial backlash of a societal shut down, the world is turning to creative and interesting solutions to mediate the effects. Interestingly- and perhaps naturally- gift cards have become a focus of leverage to soften a big blow to both people and … Continue reading Gift Cards: A Shimmer of Light During Dark Times
Kevin George — December 5, 2019 Follow @imkevin_monk There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed … Continue reading Dark Mode Designs: The Future of Email
Dori-Jo Bonner — November 26, 2019 As we charge full steam ahead into the last few weeks of 2019, we cannot help but notice all the festive colors and lights that are beginning to line the streets and shopping malls. Our email marketing schedules are laden with festive emails and Christmas specials, but this year, … Continue reading Why Are Emails Moving Over to the Dark Side?
Tom Martin — March 28, 2018 Follow @TomMartin — March 28, 2018 How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? Here … Continue reading How To Track Dark Social Sales Prospecting Opportunities
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
