Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
Laura Donovan November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether. Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season
By Colleen Francis, Published November 13, 2014 After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. Of course, any time prices go up, sellers are bound … Continue reading Raise Prices For B2B Sales Without Losing Your Regular Customers
By Amanda Willigmann, Published November 10, 2014 We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More … Continue reading Stop Losing Online Customers To Your Competition
By Jessica Mehring, Published November 8, 2014 I was doing competitive research for a B2B client recently and I noticed something odd. Many of my client’s competitors had started creating content (blogs, white papers, case studies, etc.) years ago – but then stopped after a year or two. The content on their websites was years … Continue reading How B2B Companies Scare Off Customers
By Dave Brock, Published November 6, 2014 I recently wrote about Teaching Our Customers To Buy. In the article I mentioned the importance of customers selling within their own organizations. To many, that’s an unnatural, detestable act. After all, if they wanted to sell, they’d be sales people, wouldn’t they? “Selling,” internally, is critical to … Continue reading Teaching Our Customers To Sell
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
By Phillip Smith, Published November 3, 2014 Customer criticism is part and parcel of the digital age; even the most experienced and successful retailers can now easily fall by the way-side if they’re not alert. With extended outlets for consumers to make contact it’s likely that if phones aren’t answered and emails are ignored social … Continue reading Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
By Dave Brock, Published November 1, 2014 By now, at least if you’ve been reading the literature on selling, we know the importance of Insight, Commercial Teaching/Learning, or whatever you call it. The focus of these are to help the customer realize there are opportunities they may be missing. There are opportunities to grow, to … Continue reading Teaching Our Customers To Buy
