Tag Archives: Customers

It’s Not You, It’s Them: Teaching Customers How to Buy

By Nick Toman, Published October 23, 2014 In many ways the single biggest challenge in B2B sales today isn’t so much a selling problem as it is a buying problem. Today’s sales rep must deal with an increasing number of customer stakeholders involved in purchase decisions. While it’s the new reality – building consensus amongst … Continue reading It’s Not You, It’s Them: Teaching Customers How to Buy →

Why Customers Ignore Marketing Emails

Email Marketing

By Rosalyn Lemieux, Published October 23, 2014 Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or delete on a weekly basis? Probably a fair few. We all do. Otherwise our inboxes … Continue reading Why Customers Ignore Marketing Emails →

Supporting Customers Through Your Business Website (It’s Easier Than You Think)

Sales Guide

By Amanda Clark, Published October 23, 2014 Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical support representative, a sales staff team member, or simply some caring employee able to guide them through use … Continue reading Supporting Customers Through Your Business Website (It’s Easier Than You Think) →

Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas

Customer Relationship Managemnet

By Lilian Sue, Published October 23, 2014 OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that … Continue reading Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas →

Are You Using Band Aids Or Cement To Improve Your Customer’s Experience?

Social Media Utilization

When I was a kid, my father would often say “Why try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think about … Continue reading Are You Using Band Aids Or Cement To Improve Your Customer’s Experience? →

Getting Your Customers Out of Line With a Virtual Call Center

Customer Relationship Managemnet

Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport … Continue reading Getting Your Customers Out of Line With a Virtual Call Center →

How to Deal with Angry Customers

Customer Relationship Managemnet

By Kristi Hines, Published October 13, 2014 Whether you have an online or offline business, at some point, you will have to deal with angry customers. Sometimes it might be your fault, but often, customers become angry about things that are beyond your control. No matter what the circumstance, the way you handle your angry … Continue reading How to Deal with Angry Customers →

How To Win More Customers With Personalization

Customer Relationship Managemnet

By Annum Munir, Published October 11, 2014 Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the American economy is trying to become healthier. Did Coca-Cola release a new flavor (perhaps called Fruit Coke or … Continue reading How To Win More Customers With Personalization →

Customer Retention: The Science Of Keeping Your Customers Coming Back

Customer Relationship Managemnet

By Emma Vas, Published October 11, 2014 Acquiring new customers is a costly process. Not only are new customer acquisition costs higher than retaining current customers, but successful customer retention helps to strengthen your brand identity and business reputation. Surprisingly, many businesses don’t have a customer retention strategy. Yet, if your company is entering a … Continue reading Customer Retention: The Science Of Keeping Your Customers Coming Back →

Do Your B2B Customers Clamor to Participate in Success Stories?

B2B, Marketing Guide

Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers … Continue reading Do Your B2B Customers Clamor to Participate in Success Stories? →