Ryan PinkhamMarch 27, 2015 You know that staying connected with your customers is crucial to growing your small business. You’re likely already investing valuable time and resources into marketing your business, and may be unsure about the results you are seeing. When you consider the high costs and uncertainty associated with traditional advertising methods and … Continue reading 5 Steps To Engage And Retain New Customers With Email And Social Media
Ryan VanDenabeeleMarch 23, 2015 Your website is the hub of your online marketing and sales, but it’s faltering. Website traffic is down, it’s not mobile friendly, conversions have flatlined, and photography is old, as a marketing professional you’ve come to the conclusion that it’s time for a website redesign. You’re about to start a project … Continue reading Website Redesign: Companies are From Mars, Customers Are From Venus
Digital marketers place a lot of emphasis on conversions – and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn’t end there. You’ve now created a relationship that needs to be nurtured if you want to guide … Continue reading How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service. Martin Beck on March 10, 2015 Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any … Continue reading How 3 Businesses Use Pinterest To Learn What Their Customers Covet
Blaise LuceyMarch 10, 2015 On average, how many banner ads do you see a month? Or a day? What about sponsored search results or emails from brands? If you’re like most people, you probably don’t know. Worse, you probably can’t even remember them. Digital marketing is broken. Marketers keep pushing the same messages through the … Continue reading Digital Marketing + Customers = Trust Issues [Infographic]
WishpondMarch 6, 2015 3…2…1 your contest is officially complete. You know who the winner is, and judging by the lengthy list of new leads in your database your contest was a great success. But to tell you the truth, your real work has just begun. What good is a list of new leads if you … Continue reading The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers
Greg DigneoMarch 4, 2015 Today, I want to show you one of the most powerful ways to market your business, get your name out there, and sign up new customers and clients. You don’t have to shell out a dime for advertising, you don’t have to pay for expensive software, and no, you don’t even … Continue reading The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection … Continue reading Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers
Michael Davidson Bad news, marketers and website designers—customers aren’t all that interested in the snazzy features on your websites and mobile apps, like widgets showcasing your clever social media campaign. They just want the page or app to load faster and be easy to navigate, whether they’re using a computer, tablet, or mobile device. That’s … Continue reading Yottaa Grows By Helping Customers Boost Website, App Performance
Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
