Tag Archives: Customers

What Types Of Media, Advertising, Technology Influence Customers

Influencer Strategy

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan  @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers →

These 7 Signs Will Help You Identify Customers About To Churn

Customer Retention

Calista Rollogas — November 29, 2019 Follow @calistarollogas Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle. If you have a leaner customer success team, you recognize that you can’t spend equal time on every account. A customer who is considering not renewing with you … Continue reading These 7 Signs Will Help You Identify Customers About To Churn →

Email Reactivation – Strategies to Win Back Dormant Customers

Email Strategy

Larisa Bedgood — November 20, 2019 Follow @www.twitter.com/V12Data As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase in … Continue reading Email Reactivation – Strategies to Win Back Dormant Customers →

Are Product Teams Just Paying Lip Service to Customers’ Needs?

Product Management

Steve Johnson — November 19, 2019 Follow @sjohnson717 Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly recognized the cards as user stories. (In those days, before everything was stored in JIRA, we used index cards—a technique I still recommend to new product managers.) … Continue reading Are Product Teams Just Paying Lip Service to Customers’ Needs? →

4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches

Local Business

Toby Scammell — November 18, 2019 Follow @tobyscammell The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop shops in just about every retail category. The silver lining is that the mobile web has also made it easier than ever for people to search, find, … Continue reading 4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches →

What Cision’s acquisition signals for customers, martech industry

Acquisition Guide

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry →

5 Ways to Celebrate Halloween with Your Customers

Marketing Strategy

Syed Balkhi — October 21, 2019 Follow @SyedBalkhi If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers. You might think that … Continue reading 5 Ways to Celebrate Halloween with Your Customers →

Product Launch Best Practices: Finding Your Invisible Customers

Product Management

Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers →

Random Posts on