Navneet Kaushal — November 13, 2019 Follow @navneetkaushal Google Posts are a welcome feature on Google My Business, especially since Google is always trying to promote relevant content and here is a way to do that right on GMB. It is a known fact that you are more likely to gain customers from local searches … Continue reading Attracting Customers With Google My Business Posts – Complete Guide
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry
Syed Balkhi — October 21, 2019 Follow @SyedBalkhi If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers. You might think that … Continue reading 5 Ways to Celebrate Halloween with Your Customers
Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
Justin Herring — September 26, 2019 Follow @justincherring Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back … Continue reading 5 SEO Mistakes That Are Costing You Customers
In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be
Nick Mehta — September 9, 2019 Follow @nrmehta — September 9, 2019 Everyone has parts of their job that they love and parts that they loathe. The parts that energize you and the parts that drain you. As you grow in your career, you’ll also grow deeper in understanding which activities are doing what. My … Continue reading How I Meet 500+ Customers a Year as a CEO
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Jared Atchison — August 26, 2019 — August 26, 2019 When you run an online business, your social media is everything. It’s an organic way to build brand awareness, grow a following, and position yourself as a leader in your industry. Beyond that, it improves engagement between your brand and its target audience. Engagement with … Continue reading How To Effectively Engage With Customers On Facebook (3 Tips)
