Tag Archives: Customers

Is there a penny shortage? What to know as Kroger starts asking customers to use exact change

October 28, 2025 Is there a penny shortage? What to know as Kroger starts asking customers to use exact change

Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads

Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads →

When customers move like starlings — and what it means for segmentation

Loyalty Programs

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation →

Time for a ‘Welcome Back’ program for returning customers?

Customer Engagement

A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025 A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers? →

Your next marketing challenge may be winning over the AI in charge of the customer’s inbox

Marketing Challenges

An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox →

The competition you’re ignoring is costing you customers

Competition Strategies

Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers →

AI can find your ideal customers, but only humans can build real relationships

Customer Relationship Managemnet

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships →

Are you focusing on valued customers or volume customers?

Customer Experience

Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources. Annette Franz on January 29, 2025 Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding … Continue reading Are you focusing on valued customers or volume customers? →

Fast-food chains are winning back customers with meal deals. Will the good times last?

Fast Food

Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last? →

One-third of SMBs are looking to new martech to target customers

Marketing Technology

Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers →