An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe February 20, 2026 The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support
Verizon says its service is back after a 10-hour outage Verizon customers’ issues appeared to be concentrated in the eastern United States. Ian Carlos Campbell UpdatedThu, January 15, 2026 Smith Collection/Gado via Getty Images Verizon’s network is experiencing technical issues that are impacting calls and wireless data. Verizon customers on X have reported seeing … Continue reading Verizon outage: Voice and data services down for many customers
December 21, 2025 Costco’s newest membership perk isn’t impressing its customers
Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? Wisam Abdulaziz Dec 19, 2025 In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There … Continue reading Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. Annette Franz on December 4, 2025 Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee … Continue reading Winning back customers requires fixing what drove them away
November 11, 2025 Target has a new ‘10-4’ policy: Here’s what customers can expect from the retailer’s turnaround plans
November 05, 2025 McDonald’s is losing its lowest-income customers—and it’s not hard to see why
October 31, 2025 3 software building fundamentals your customers will love
October 28, 2025 Is there a penny shortage? What to know as Kroger starts asking customers to use exact change
Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
