Tag Archives: CUSTOMER

Boosting customer experience with website redesign: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot →

5 big ways to turn up the voice of your customer in your marketing

Customer Engagement

What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Bunny Tharpe on July 2, 2024 To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so … Continue reading 5 big ways to turn up the voice of your customer in your marketing →

When AI truly understands our customer data, we’ll deliver on true personalization

Customer Data

Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. Milton Hwang on June 27, 2024 What I mean by ‘Spammers’ Jay Schwedelson Michelle Taite, CMO, Intuit Mailchimp Can ‘hyper’ ever become a segment of one? How AI … Continue reading When AI truly understands our customer data, we’ll deliver on true personalization →

4 tips to build customer loyalty with email

Customer Loyalty Programs

Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email →

For CDPs, the ‘single customer record’ can be a distraction

Customer Data Platforms

A single customer record might not be the best approach for your customer data anyway. Greg Krehbiel on June 6, 2024 When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer … Continue reading For CDPs, the ‘single customer record’ can be a distraction →

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Customer Loyalty Programs

Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing →

B2B customer acquisition strategies are evolving

Customer Acquisition

B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Kim Davis on May 31, 2024 For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being … Continue reading B2B customer acquisition strategies are evolving →

24 customer experience misconceptions debunked

Customer Experience

Gain clarity on what customer experience truly means and how it impacts your marketing and business results. Annette Franz on May 16, 2024 It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and … Continue reading 24 customer experience misconceptions debunked →

The state of digital customer experience by Digital Marketing Depot

Customer Experience

While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024 Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot →

How AI impacts the customer experience, when it’s done well

Customer Experience and AI

This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well →