Tag Archives: CUSTOMER

3 Surefire Ways to Boost Customer Engagement with Email Marketing

Email Marketing

by Andrew Sheridan February 25, 2016February 25, 2016 Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number of devices and media channels used by consumers. Despite the emergence of so many new channels, the most reliable way to engage customers is one of the … Continue reading 3 Surefire Ways to Boost Customer Engagement with Email Marketing →

Why Understanding Your Target Demographics is Crucial for Customer Acquisition

Customer Acquisition

by Jamil Velji February 20, 2016 Follow @jamilveljiFebruary 20, 2016 Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you want to sell your products or services to? Here’s a clue, ‘everyone’ is not the right answer, … Continue reading Why Understanding Your Target Demographics is Crucial for Customer Acquisition →

5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations

Customer Segmentation

by Tahir Akbar February 20, 2016 Follow @tahirakbrFebruary 20, 2016 Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of physical goods and vital information. From raw material to warehouse management, supply chain to labor administration, product shipment to information management, everything comes under logistics … Continue reading 5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations →

Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016

eCommerce

by Rahul Singh February 14, 2016February 14, 2016 Customer experience is all about omnichannel today. And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately. In the customer’s view everything is managed as a whole rather than a bunch … Continue reading Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016 →

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

Marketing Strategy

The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer →

Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Customer Service

Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel →

5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality

Retail Marketing

by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality →

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