Tag Archives: CUSTOMER

Customer Experience Statistics You Should Know [Infographic]

Customer Experience

by Kyle Cebull March 31, 2016 Follow @kylecebullMarch 31, 2016 A huge goal for innovative businesses in 2016 is improving customer experience. In fact, 91%of organizations said they aspire to be among the customer experience leaders in their industry. That’s a pretty significant percentage, right? It shows that customer service and the overall experience for … Continue reading Customer Experience Statistics You Should Know [Infographic] →

Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Customer Satisfaction

Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition →

5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty

Web Optimization Guidelines

by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty →

3 Steps to Enhance Customer Service and Boost Your Ecommerce Store’s Word-of-Mouth [Infographic]

eCommerce Strategies

by Timi Garai March 25, 2016 Follow @timigaraiMarch 25, 2016 Customer support is the golden egg in your hand for selling more products to customers that are on the fence. It creates highly personalized opportunity to convert hesitating prospects into buyers, and turn back those who are about to leave for even the oddest reasons. … Continue reading 3 Steps to Enhance Customer Service and Boost Your Ecommerce Store’s Word-of-Mouth [Infographic] →

How Bad Customer Service Affects Your Business [Infographic]

Customer Service

by Robbie Richards March 24, 2016March 24, 2016 Consider this: 89% of consumers have stopped doing business with a company because of a bad experience. AND… 86% will not purchase from a business with negative online reviews. The takeaway? Bad customer service is the fastest way to lose existing customers, and deter potential customers from … Continue reading How Bad Customer Service Affects Your Business [Infographic] →

Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty

SEO And SEM

by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty →

A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey

Digital Marketing

by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey →

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