Tag Archives: CUSTOMER

5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty

Web Optimization Guidelines

by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty →

3 Steps to Enhance Customer Service and Boost Your Ecommerce Store’s Word-of-Mouth [Infographic]

eCommerce Strategies

by Timi Garai March 25, 2016 Follow @timigaraiMarch 25, 2016 Customer support is the golden egg in your hand for selling more products to customers that are on the fence. It creates highly personalized opportunity to convert hesitating prospects into buyers, and turn back those who are about to leave for even the oddest reasons. … Continue reading 3 Steps to Enhance Customer Service and Boost Your Ecommerce Store’s Word-of-Mouth [Infographic] →

How Bad Customer Service Affects Your Business [Infographic]

Customer Service

by Robbie Richards March 24, 2016March 24, 2016 Consider this: 89% of consumers have stopped doing business with a company because of a bad experience. AND… 86% will not purchase from a business with negative online reviews. The takeaway? Bad customer service is the fastest way to lose existing customers, and deter potential customers from … Continue reading How Bad Customer Service Affects Your Business [Infographic] →

Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty

SEO And SEM

by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty →

A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey

Digital Marketing

by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey →

It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One

Customer Acquisition

by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One →

Customer Retention and Loyalty is Everything in the Information and Media Industry

Customer Engagement

by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry →

How “customer obsession” can focus your marketing tech selections

Customer Service

McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016   “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections →

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