Brian Wallace — June 13, 2018 Follow @nowsourcing — June 13, 2018 One of the central parts of any business is customer service, and more and more companies are taking steps to bring a customer’s experience into the future. Inroads in the field of artificial intelligence are helping companies and consumers build better relationships while … Continue reading Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]
Faye Ferris — June 11, 2018 Follow @YouAreYourBoss — June 11, 2018 With the world turning into a virtual global village, businesses of all shapes and sizes are actively looking for ways to engage and connect with their target audience, online and offline. What differentiates successful businesses that click with their audience from those that … Continue reading Quickstart: The 3-Step Path to Creating Customer Avatars
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
Jenn Villa — May 31, 2018 — May 31, 2018 There it is again. Another notification from Yelp that someone’s left you a review. At this point, you dread even swiping right to read it. Maybe you’ve been getting some negative feedback about a product you just released. Or your new policy is seeing some … Continue reading 3 Ways Bad Customer Reviews Can Crush Your Local SEO and Sales
Robin Singh — May 28, 2018 — May 28, 2018 Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused … Continue reading 5 KPIs for Analyzing the Success of Social Media Customer Service
Laura Patterson — May 24, 2018 Follow @LauraVEM — May 24, 2018 Shutterstock After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation … Continue reading How to Use Customer Insights to Spur Growth
Amanda Strouse — May 23, 2018 — May 23, 2018 Here’s a (sarcastically) bold statement: People love to communicate. Here’s another one: People need to communicate with businesses. Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?It’s almost as if these businesses don’t want consumers to reach out … Continue reading Customer Service & Live Chat Applications for Generating New Leads
Betsy Kent — May 21, 2018 Follow @bevisible — May 21, 2018 If you’re an online shopper you’re probably checking out the customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. The power of online reviews is … Continue reading How To Land A New Customer In 5 Minutes
Daniel Burrus — May 21, 2018 Follow @DanielBurrus— May 21, 2018 The common view of customer service is one focused on reaction. A customer buys something, has a problem, issue or question—either during the sales process itself or later on—which is then handled by a customer service professional. But, consider the possibilities of anticipating what … Continue reading The Power of Anticipatory Customer Service
Aki Merced — May 18, 2018 Follow @akimerced — May 18, 2018 In the last decade, the growing adoption of e-commerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result … Continue reading Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience
