Tag Archives: CUSTOMER

IRS free direct file is a nice idea, but lousy customer service could undermine the whole thing

  By Sam Becker May 17, 2023 Tax season can be a gut check for millions of Americans. Hot off announcing a new pilot program, the Internal Revenue Service (IRS) may also be in for a reality check. This week, the IRS announced that it’s created a new “Direct File” tax-filing option, and will launch … Continue reading IRS free direct file is a nice idea, but lousy customer service could undermine the whole thing

This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy

This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy Deanna Ritchie / 15 Apr 2023   Entrepreneurs and executives are scrambling to recession-proof their businesses this year amid a looming economic downturn and a still-tight labor market. Among many other strategies, they want to reduce costs with Business Process Outsourcing (BPO). BPOs … Continue reading This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy

How B2B marketers can help sales overcome customer indecision

B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue. Scott Vaughan on April 7, 2023 Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing … Continue reading How B2B marketers can help sales overcome customer indecision

Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience

Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust.  … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience

Customer journey orchestration: What it is and why marketers should care

CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Jacqueline Dooley on March 15, 2023 The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B … Continue reading Customer journey orchestration: What it is and why marketers should care

How to Improve Your Cement Business’s Customer Service Through AI

How to Improve Your Cement Business’s Customer Service Through AI Ali Hasan R. / 06 Mar 2023   More than almost any other industry, concrete and cement drive jobs and infrastructure. About 7.7 million people were employed in construction as of September 2022. That number is only growing: On a year-over-year basis, industry employment increased by 4.2% (or 311,000 … Continue reading How to Improve Your Cement Business’s Customer Service Through AI

Siri and Alexa may be used by protesters to attack customer support channels

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.”  Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels

How Petco boosted emails and customer experience with a new CRM

To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM