Tag Archives: culture

How to integrate integrity into your company culture

Corporate Culture

September 26, 2025 How to integrate integrity into your company culture According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, … Continue reading How to integrate integrity into your company culture →

Dos Equis Connects To Music, Performance, Hispanic Culture

Music Industry

Dos Equis Connects To Music, Performance, Hispanic Culture by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2025 My granddaughter at age five would dance through the house singing the lyrics to Santana’s and Maná’s song “Corazón Espinado.” The words are in Spanish, so she didn’t know they meant longing, pain and despair associated with the … Continue reading Dos Equis Connects To Music, Performance, Hispanic Culture →

How leaders can build a culture of wellness that actually works

Leadership Stories

April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works →

Why these business leaders center culture at the core of their companies

Leadership Skills

March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies →

Google’s Culture Trains AI Entrepreneurs To Build Startups

AI Entrepreneurship

Google’s Culture Trains AI Entrepreneurs To Build Startups by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2025 Fourteen of the top 50 AI startups were co-founded and led by former Google employees. Data compiled and released Thursday by WriterBuddy.ai found that these former Google employees continue to shape the AI industry.  These companies have collectively raised $14.7 billion, … Continue reading Google’s Culture Trains AI Entrepreneurs To Build Startups →

How leaders can create a culture where people see work as its own reward

Leadership Stories

November 10, 2024 How leaders can create a culture where people see work as its own reward  When bosses give their people not only a paycheck but a sense of purpose and responsibility, they will never have to worry. BY Yonason Goldson A new manager has hit the ground running. He lurks around every corner, catching … Continue reading How leaders can create a culture where people see work as its own reward →

Balancing storytelling, culture, martech and AI for long-term profitability

Storytelling

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024   Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability →

Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move

Corporate Culture

 October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move →

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