Colby Jones June 22, 2020 In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the … Continue reading Be Seen, Be Heard: How to Stand Out From the Crowd in Today’s Noisy Marketplace
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues
Brian Basilico — January 4, 2018 Follow @bbasilico — January 4, 2018 Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big … Continue reading Standing Out From The Crowd By Just Being You!
Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd
Karen Repoli — February 9, 2017 Follow @karenrepoli— February 9, 2017 If you’re starting your online business, you’re probably studying the thought leaders in your industry. This is a great way to learn from the best and discover what works and what you shouldn’t waste your valuable time doing. However, you should beware that mimicking … Continue reading How to Stand Out in the Crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Susan Friesen April 16, 2016 Follow @https://twitter.com/eVisionMediaApril 16, 2016 Why SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I … Continue reading How to Get Your Website to Stand Out From the Crowd
by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
John W HayesOctober 13, 2015 Brace yourselves; things are going to get pretty crazy around here very soon. The holidays are just around the corner, and marketing teams around the globe are gearing up for the busiest and (hopefully) most lucrative time of the year. The holidays represent a time for marketers to shine. Make … Continue reading How to Make Your Emails Stand Out From the Crowd During the Holidays