Tag Archives: Creative

Ad Blocking Forces Creative Solutions From Advertisers

by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers

8 Incredible Online Resources for Creative Design Inspiration

by Brittney Ervin June 12, 2016June 12, 2016 Design, whether it’s for print, digital marketing, editorials or websites, requires constant creative juice. But even the most prolific and passionate designers can hit inspiration road blocks. When you’re on a deadline, and you’re committed to doing good work, a little outside motivation can get the wheels … Continue reading 8 Incredible Online Resources for Creative Design Inspiration

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

by Ashley Perssico June 2, 2016June 2, 2016 You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to … Continue reading Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]