Taylor Nelson — November 14, 2016 Follow @TaylorNelsonLR— November 14, 2016 Tl;dr: The way to have creative business ideas is to live on the edge of the Overton Window. “If you would be a real seeker after truth, it is necessary that at least once in your life you doubt, as far as possible, all … Continue reading The Overton Window and How Creative Business Ideas Arise
by Brittany Berger Follow @bberg1010October 9, 2016 As an entrepreneur, you’ve gotta deal with a lot of frameworks… Sales page frameworks. Marketing funnels. Business and revenue models. Formulas for social media copy that gets results. It can make that creative mind of yours feel like that of a corporate drone. You want to throw out … Continue reading The Ultimate Guide to Time Management Systems for Creative Entrepreneurs
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
by Brittany LaegerAugust 27, 2016 When you have fresh, inspiring, creative ideas for new marketing tactics, it’s easy to get excited about promoting your brand, but those ideas can be hard to come by. Especially in the world of the Internet, it can be hard to fight the “grass is always greener” mentality as a … Continue reading Amp Up Your Marketing with These Creative Video Ideas
by Gabrielle HughesAugust 21, 2016 “CRM” may be one of the most overused buzzwords in the techsphere — however, these tools are 100% necessary in modern business. CRM tracks communication at every touchpoint while managing contacts, analyzing data, improving customer retention and driving sales growth. As technology has advanced, CRM has also evolved to arm … Continue reading 3 Ways to Get Creative with CRM
by Katy French July 24, 2016July 24, 2016 Everyone is desperate to be more creative these days. Between downloading the latest Tim Ferriss podcast or brushing off an old copy of The Artists’ Way (a relic of the ‘90s), we all want an IV drip of inspiration pumping into us 24/7. Obviously, businesses want that … Continue reading How to Be More Creative: Introverts vs. Extroverts
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
by Austin Iuliano July 12, 2016 Follow @austiniulianoJuly 12, 2016 How to tell more Creative Snapchat Stories Being constantly creative is a challenge at times. Snapchat by and large is not known as a super easy platform. Yes, the limitations and boundaries in the platform can actually inspire creativity. But, what happens when that creativity … Continue reading How To Tell More Creative Snapchat Stories
by Brittney Ervin June 12, 2016June 12, 2016 Design, whether it’s for print, digital marketing, editorials or websites, requires constant creative juice. But even the most prolific and passionate designers can hit inspiration road blocks. When you’re on a deadline, and you’re committed to doing good work, a little outside motivation can get the wheels … Continue reading 8 Incredible Online Resources for Creative Design Inspiration
