Tag Archives: Creative

Snap Out of It: How to Be Creative, Now

Carol Knight — January 16, 2017 — January 16, 2017 16 days into 2017 and the year is not quite what I expected it to be. I’m not feeling the sense of renewal that I usually do at the beginning of a new year. Maybe it has something to do with the inauguration of our … Continue reading Snap Out of It: How to Be Creative, Now →

Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance

Freelancing

Robbie Hyman — January 6, 2017 Follow @robbiemhyman— January 6, 2017 So, you’re looking to launch a freelance business as a graphic artist / copywriter / web designer / photographer / motion-graphics artist / SEO expert. My first bit of advice? Narrow down that list. You’re going to be exhausted. Actually, my first bit of … Continue reading Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance →

10 behavioral science principles for great digital creative

Creativity

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative →

The 15 Most Important Lessons I’ve Learned in Creative Work

Lessons Learned

Asher Rumack — December 15, 2016 — December 15, 2016 If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet … Continue reading The 15 Most Important Lessons I’ve Learned in Creative Work →

5 Tips to Boost Your Creative Team with the Power of Interns

Creativity

Cosette Jarrett — December 12, 2016 Follow @cosettejarrett— December 12, 2016 One of the best ways to boost the efforts of your creative team is to introduce employees to fresh ideas and perspectives. Although bringing on seasoned professionals is a fantastic way to build your leadership team and fill positions that require industry experience, sometimes … Continue reading 5 Tips to Boost Your Creative Team with the Power of Interns →

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Data Driven Techniques

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization →

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative →

Come Say “Hello” to These Creative Email Sign-Offs

Email Marketing Optimization

Hana LaRock — November 26, 2016 — November 26, 2016 Dear Reader, Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter? Well, think of it this way. When you go to say … Continue reading Come Say “Hello” to These Creative Email Sign-Offs →

A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency

Business Lessons

For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency →