Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative
Bob Hutchins — November 23, 2016 Follow @Bobhutchins— November 23, 2016 Ready to up your social game this December? If you’ve become an expert at “Merry Christmas” memes and are looking for more, then MDG Advertising has the infographic for you. From 360º videos to Facebook Live streams that show a different side of … Continue reading 7 Creative Holiday Social Strategies [Infographic]
Hana LaRock — November 26, 2016 — November 26, 2016 Dear Reader, Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter? Well, think of it this way. When you go to say … Continue reading Come Say “Hello” to These Creative Email Sign-Offs
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
Taylor Nelson — November 14, 2016 Follow @TaylorNelsonLR— November 14, 2016 Tl;dr: The way to have creative business ideas is to live on the edge of the Overton Window. “If you would be a real seeker after truth, it is necessary that at least once in your life you doubt, as far as possible, all … Continue reading The Overton Window and How Creative Business Ideas Arise
by Brittany Berger Follow @bberg1010October 9, 2016 As an entrepreneur, you’ve gotta deal with a lot of frameworks… Sales page frameworks. Marketing funnels. Business and revenue models. Formulas for social media copy that gets results. It can make that creative mind of yours feel like that of a corporate drone. You want to throw out … Continue reading The Ultimate Guide to Time Management Systems for Creative Entrepreneurs
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
by Brittany LaegerAugust 27, 2016 When you have fresh, inspiring, creative ideas for new marketing tactics, it’s easy to get excited about promoting your brand, but those ideas can be hard to come by. Especially in the world of the Internet, it can be hard to fight the “grass is always greener” mentality as a … Continue reading Amp Up Your Marketing with These Creative Video Ideas
by Gabrielle HughesAugust 21, 2016 “CRM” may be one of the most overused buzzwords in the techsphere — however, these tools are 100% necessary in modern business. CRM tracks communication at every touchpoint while managing contacts, analyzing data, improving customer retention and driving sales growth. As technology has advanced, CRM has also evolved to arm … Continue reading 3 Ways to Get Creative with CRM
