Tag Archives: Creative

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season →

7 Creative Virtual Team-Building Activities

Rick Lepsinger — September 19, 2019 Follow @onpoint_llc — September 19, 2019 geralt / Pixabay Finding ways to build trust and cultivate positive work relationships is one of the most challenging aspects of managing virtual teams. Although there’s no shortage of technology that allows geographically distributed team members to interact and collaborate, the barriers of … Continue reading 7 Creative Virtual Team-Building Activities →

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences →

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago →

What Every Creative Needs to Know to Make a Website Redesign Successful

Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful →