Hannah Vergara — June 25, 2019 — June 25, 2019 Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, … Continue reading 5 Creative Re-Engagement Emails
Kyle Weber — June 28, 2019 — June 28, 2019 It’s the longest 5 seconds of your life. You look around the room, trying to read the expressions on their faces. Is that consideration or confusion? Do they think it’s stupid? Do they think I’m stupid? It took twenty minutes to build up the courage … Continue reading 3 Proven Methods For Divergent & Creative Brainstorming
Howard J. Sewell — June 21, 2019 Follow @hjsewell — June 21, 2019 1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly … Continue reading 7 Key Principles of B2B Email Creative
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing
It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world
Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track
Larry Kim — March 9, 2019 Follow @larrykim — March 9, 2019 Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling … Continue reading 9 Ways to Become More Creative in the Next 10 Minutes
Angela Ruth — March 8, 2019 — March 8, 2019 cmart29 / Pixabay Most jobs require at least some degree of creativity, but improving creative thinking isn’t the same as improving your raw productive output. You may be able to master some basic productivity habits, like eliminating distractions and interruptions, but even if you’re focusing … Continue reading 10 Strategies for Improving Creative Thinking and Having Time To Do It
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019 Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid
