Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion. In crowded job market … Continue reading The 10 Pillars To Creating a Personal Brand in a Digital World
By Avi Kaye, Published October 19, 2014 So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with appropriate landing pages. So now you know how to build the most awesome landing pages. You know what … Continue reading 7 Design Resources for Creating Awesome Landing Pages
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
By Patricia Mejia, Published October 9, 2014 For B2B marketers, developing a compelling and rock-solid value proposition can be time-consuming and challenging, sometimes even fraught with internal politics and entrenched attitudes that are difficult to overcome for even the most experienced. The more complex the product or solution, and more diverse the target audience, the … Continue reading Guide to Creating Stellar B2B Value Props – And How to Get Sales to Use Them
By Rachel Foster, Published October 8, 2014 According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you … Continue reading Is There a Recipe for Creating Trust?
As a writer, I get the appeal of winging it. There’s nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve … Continue reading 5 Things to Consider When Creating a Content Calendar
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all about focusing on what pops out for your customers, which involves testing and optimization to get it right. Below is a list of helpful tips designed to help you craft subject … Continue reading Creating Subject Lines That Rule In Dog Days of Summer
The key to effective telephone sales coaching, for selling and making appointments, is to seek out a very sensible reason for contacting your prospects and then use it in your introduction stage of the call. You may grab their attention, give them a reason to listen to you, and create gaining their agreement a ton … Continue reading Telephone Sales Coaching On Cold Calling Techniques For Telesales And Appointment Creating
In order to do your own internet/attraction marketing you need to have a way to automatically collect prospects email addresses, or contact information. This can be done with an opt-in form on your website, or a separate page completely dedicated to capturing prospect email and contact information. In this article we provide a simple recipe … Continue reading Tutorial On Creating Capture Pages
