By Robert Brady October 13th, 2015 When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into the PPC game. While the Search Alliance was renewed earlier … Continue reading Creating Your First Campaign In Yahoo Gemini PPC
George AchilliasOctober 5, 2015 The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for … Continue reading Digitalization is All About Creating Platforms
Annie BustosOctober 2, 2015 The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest … Continue reading 4 Steps to Creating an Effective Social Media Strategy
Lucy XuOctober 2, 2015 Instagram is open for business! In addition to celebrating its 400 million user milestone in September, the popular app has opened up its ad platform for all, recognizing that people are eager to learn more about the products they discover on Instagram. From a user standpoint, this explains why you’ve probably … Continue reading 6 Examples and Best Practices for Creating Instagram Ads
Sean OgleSeptember 27, 2015 For the last few years I’ve been pretty vocal against people who say responding to email isn’t real work. In fact, on any given day almost half of my working hours are spent on my inbox. Why would I spend so much time doing something that so many other successful entrepreneurs … Continue reading Connecting vs. Creating: Which is More Important for Business?
Pam McBrideSeptember 28, 2015 Brands have the opportunity to connect to their customers in an exciting, visual way by leveraging Instagram. They can take advantage of the fact that photos are among the most-shared multimedia on the web, and tell their brand story through the biggest visual social network there is. However, many brands are … Continue reading Creating an Engaging and Exciting Instagram Experience for your Customers
Taylor TomitaSeptember 24, 2015 In today’s business world there are many steps that lead to success. In the recent years, technological advancements have rerouted the road to success by utilizing the internet. With 78% of the developed world now using the internet throughout their daily life, a business’s success is becoming increasingly reliant on their … Continue reading Creating and Maintaining a Business Website
Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together. Paul Shapiro on September 17, 2015 Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for … Continue reading Creating Synergy Between Social Media And Search
Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking … Continue reading Creating a Sense of Urgency in Email
Zac JohnsonSeptember 4, 2015 So you want to build a successful blog? Congratulations, you are now 1 in roughly 300+ million other blogs on the internet that once wanted to accomplish the same thing! The difference between you and them is that you’ve stumbled across this article and infographic that is going to help build the … Continue reading 7 Steps to Creating a Successful Blog from the Start [Infographic]
