Eric Vo — January 4, 2019 — January 4, 2019 As a business owner, you’re investing a lot in your business to help it grow and succeed. But is the direction you’re taking your business the right move? Have you thought about what you want your business to accomplish in the short and long term? … Continue reading Creating a Strategic Plan to Set Your Business Up for Success
Jared Atchison — December 26, 2018 — December 26, 2018 When you decide to apply for a new job there is a ton of information you have to give and steps you must take. Before you stand a chance of getting an interview you must prepare your resume and cover letter. The reality of the … Continue reading 5 Tips for Creating a Cover Letter that Stands Out
Matt Shealy — December 4, 2018 — June 4, 2023 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great way … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack
Linda Landers — November 30, 2018 Follow @GirlpowerPR — November 30, 2018 We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible … Continue reading Tips for Creating a Successful Start-Up Marketing Strategy
Ray Manley — October 11, 2018 Follow @rbmanley — October 11, 2018 00 Days 23 Hours 53 Minutes 07 Seconds We’ve all heard the infomercials and radio spots where we’re told that “supplies are limited” and I think we’ve all seen online countdown timers like the one above. (By the way, the countdown timer is … Continue reading Use Both ‘Dimensions’ When Creating ‘Urgency’
Kevin George — September 21, 2018 Follow @imkevin_monk — September 21, 2018 Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email … Continue reading How to Widen Up your Customer Base by Creating Accessible Emails
Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 27707 / Pixabay LinkedIn is one of the best tools out there for finding jobs, but it’s also a great tool for recruiters and hiring managers to vet their candidates before inviting them to interview or when deciding on who to hire. If … Continue reading Creating The Perfect LinkedIn Profile For A Digital Marketing Job
Donna Campbell — July 2, 2018 — July 2, 2018 Landing pages are a critical piece of an effective lead generation campaign. It’s where the magic happens. It’s where you go from visitors to (gulp) conversions. You can increase your landing page conversion rates by taking the time to ask these five strategic questions. Best … Continue reading 5 Questions To Ask Before Creating Landing Pages
Faye Ferris — June 11, 2018 Follow @YouAreYourBoss — June 11, 2018 With the world turning into a virtual global village, businesses of all shapes and sizes are actively looking for ways to engage and connect with their target audience, online and offline. What differentiates successful businesses that click with their audience from those that … Continue reading Quickstart: The 3-Step Path to Creating Customer Avatars
