by Joel Arndt May 19, 2016 Follow @openskycopyMay 19, 2016 If you’re going to publish content for customers or readers, make reading an inspiring experience. Just like the sales process, you want as little friction as possible when people encounter your content. Providing an enjoyable reading environment makes your message memorable, holds readers to the … Continue reading 6 Websites That Create an Inspiring Reading Experience
by BusinessVibes May 18, 2016 Follow @businessvibesMay 18, 2016 Your website is the cornerstone of your marketing efforts. You want it to get attention and inspire people to take action and become your customers. All too often, though, business owners make website mistakes that keep visitors from really engaging, and the result is a high … Continue reading 10 Great Ways to Create a Website That Engages Your Customers
by Mark Ellis May 17, 2016 Follow @businessfictionMay 17, 2016 On the surface, your business may appear to be, if you’ll excuse the pun, ‘the business’. Cash is flowing in, clients keep requesting more work and you haven’t got a single bank manager or investor breathing down your neck. Times are good, then? Not necessarily. … Continue reading How to Create a Small Business Budget
by Vishnu Supreet May 15, 2016May 15, 2016 Recent statistics from the United Kingdom throws up an interesting (and not so surprising) fact. The number of persons accessing the Internet using smartphones (33%) has overtaken the number of persons using laptops (30%) to access the Internet. Not only that, but the time spent on smartphones … Continue reading 15 WordPress Themes To Create Mobile Ready Sites
by Alessandra Ceresa May 15, 2016 Follow @MissAleCristinaMay 15, 2016 Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page. This means having a … Continue reading Create High Converting Landing Pages
by Julie Chomiak May 12, 2016May 12, 2016 We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media … Continue reading How to Create an Effective Social Media Editorial Calendar
by Gail Oliver May 10, 2016 Follow @AttentionGetMay 10, 2016 Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when would they use it, where would … Continue reading How to Create a Need for Your Products
by Stephen Jeske May 7, 2016 Follow @stephenjeskeMay 7, 2016 The right Pinterest pin can drive a surprising amount of traffic to your site if you do everything right. Unfortunately, you only have a split second to grab a viewer’s attention and motivate them to click through. So how do you do it? What makes … Continue reading How to Create Viral Pins on Pinterest
by John Miller May 7, 2016 Follow @ScribeMillerMay 7, 2016 You know about the new buyer’s journey – in 2016, customers are in control of the relationship. Today’s buyer’s journey is social, self-directed, trust-based and transparent. Brands must acknowledge this fact and realize that the path to the sale requires maximum understanding of and empathy … Continue reading How to Create Buyer Persona Profiles
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
