by Alex Glusman June 7, 2016 Follow @AlexGlusmanJune 7, 2016 Your ad may be eye-catching and informative enough to get you clicks, but what percentage of those clicks are converting into clients after they arrive at your website? Web marketing requires connecting the dots between your ads and landing pages to avoid losing consumers in … Continue reading 10 Tips to Create Effective Landing Pages for Google AdWords
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
by Beth Crawford June 5, 2016June 5, 2016 Your products are elegantly crafted, your website is refined, and your mission resonates with your customers. But your email marketing is outdated and needs a facelift. You want to ensure that your professional image is conveyed in your email marketing, but don’t know where to start. How … Continue reading How to Create Emails That Perfectly Match Your Business Brand
By Michael Georgiou June 3rd, 2016 A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that … Continue reading How To Create Content That Matches Your Sales Funnel
by Don Purdum May 29, 2016 Follow @donpurdumMay 29, 2016 How can you create a website for small business marketing that will inspire more sales? Many businesses like yours are not getting the sales you either need or want from their websites in spite of the fact that you are creating more content through landing … Continue reading Small Business Marketing: How to Create a Website that Will Inspire More Sales
by Katharina Cavano May 27, 2016May 27, 2016 When was the last time you made an ask of your contacts within an email? Whether you wanted them to sign up for your latest webinar or check out a blog post you were featured in, you probably created some sort of call-to-action, or CTA. How effective … Continue reading Get People To Do What You Want: How to Create Effective CTAs
by Jonny Rosen May 26, 2016 Follow @ohjonnyMay 26, 2016 Facebook ads are growing in popularity now that brands are seeing how effective they can be. But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad … Continue reading How To Create Facebook Ads That Convert
by Mark Simmons May 22, 2016 Follow @mixeddigitalMay 22, 2016 By now, most of us have accepted the fact that social media is a major factor when it comes to successful marketing, but many don’t know how to get started. More importantly, how can we ensure that our efforts on social media are tactical, and … Continue reading How to Create a Social Media Measurement Plan
by Jordan Lore May 21, 2016May 21, 2016 Sometime in 2011 two men named Mark Levine and Michael Dubin met at a party and bonded over their mutual dissatisfaction with the razor blade industry. They shared a similar distaste for the greedy razor companies and their overpriced razor blade offerings. For as long as anyone … Continue reading How Landing Page Videos Create Massive Value and Drive Conversions
by Adam Proehl May 19, 2016May 19, 2016 I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost effective way to successfully drive leads at a return rate that makes complete financial sense for an organization. … Continue reading How to Create the Best PPC Campaigns for Lead Conversion
