It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. Andrea Lehr on July 19, 2017 “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having … Continue reading 5 reasons to create content outside your niche
Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
Rachel Bartee — July 9, 2017 — July 9, 2017 Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one … Continue reading How to Create Perfect Surveys for Better Customer Care
Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Ben Mulholland — July 6, 2017 — July 6, 2017 Whether you’ve completed a project a hundred times before or you’re faced with a new challenge, having some kind of formal project request form prevents the whole operation descending into a game of broken telephone and wasted resources. No matter how good your team’s discipline, … Continue reading How to Create a Project Request Form (and Why Your Company Needs One)
Ivan Ivanov — July 5, 2017 — July 5, 2017 Want to start sharing Facebook video posts, but cannot hire a video creation team? Let us show you just how you can improve your reach at little to no extra cost by learning to create videos via easy-to-use online video editing tools. The age old … Continue reading How To Create The Perfect Facebook Video With Free Online Tools
Dhariana Lozano — June 30, 2017 Follow @DhariLo — June 30, 2017 Creating value and offering great information to your audience and potential customers is key in acquiring and retaining your social media following. Creating snackable content is one way to achieve these goals through visuals, drive traffic back to larger pieces of content, while … Continue reading How To Create and Use Snackable Content For Social Media Growth
Ben Slater — June 29, 2017 Follow @BenJHSlater — June 29, 2017 skeeze / Pixabay A great candidate journey doesn’t just happen overnight. Ensuring that the candidate experience is optimal at every touchpoint typically requires a lot of work. So how do you get started? How do you take the first step to creating a … Continue reading How to Create a Great Candidate Journey
Kent Campbell — June 22, 2017 Follow @reputationx — June 22, 2017 Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound is one of the most effective online marketing methodologies today. Done right, it … Continue reading Inbound: The 5 Content Types to Create Simultaneously
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017 Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns
