Rick Goodman — March 5, 2020 What’s the best way to entice top talents to come work for your company? You might assume it’s salary and benefits, and sure, those are definitely important. According to most studies, though, it’s actually organizational culture that’s the top draw. People want to earn a decent paycheck, but even … Continue reading Create an Organizational Culture That Draws Top Talents
Christine Telyan — February 28, 2020 First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements about them in just seven seconds. That first instance is likely to set the tone for any future interaction. And this is no less true for business. Getting off on … Continue reading How to Create a Truly Effective Welcome Email
Alex Toma — February 14, 2020 Creating a social media strategy is key for any business serious about competing online as it will help to ensure you are using the platforms to their best ability without spending more time and effort than is necessary. These 6 easy steps provide an outline of how to create … Continue reading 6 Key Steps to Create a Social Media Strategy
Roman Kniahynyckyj — February 6, 2020 After months of planning, design, and development, you’re finally ready to launch your website. Congratulations! Reaching this milestone took months of diligent work and is an achievement worth sharing. But you shouldn’t just go live and hope people stumble across your new site. You should spend some time strategizing … Continue reading Create a Launch Strategy for Your New Website
Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch
Karl Sakas — January 23, 2020 Feeling the need to create urgency so that employees meet deadlines? See 20+ root causes to explain why this happens at agencies. Spoiler: You may be part of the problem. Frustrated that her employees were taking forever to complete work, an agency owner asked, “How can I create a … Continue reading Need to Create Urgency For Your Team to Meet Deadlines?
Jeff Previte — January 16, 2020 Your leads are in your database for a reason – they trust you. They view you as a credible resource for helping them solve a specific problem they have. Congratulations! You nailed your lead generation strategy if you’re filling your CRM with awesome people who might buy from you. … Continue reading 5 Steps to Create Lead Nurturing Workflows That Drive Engagement
Julia Wester — January 16, 2020 The most important question to stakeholders is often “When can it be done?” There is a lot that goes into answering that seemingly simple question. What is involved in the work? What else are we doing? What risks are there? The questions go on and on. Traditional estimation processes … Continue reading Create Faster and More Accurate Forecasts Using Probabilities
Christiaan Verwijs — January 9, 2020 Do you frequently find yourself in Sprint Reviews that only consist of a PowerPoint presentation? Or entirely without users, customers and other stakeholders present? Or bored out of your wits because it keeps turning into a huge group conversation where people talk over others or keep revisiting topics that … Continue reading Create a More Engaging Sprint Review With This String of Liberating Structures
