Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Paid Search CPCs Falling Across All Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2019 The overall cost per click fell from $0.75 to $0.72 quarter over quarter (QoQ), and click-through rates (CTRs) rose from 2.91% to 2.97% during the second quarter in 2019, according to data released this week. Marin Software’s Q2 2019 … Continue reading Paid Search CPCs Falling Across All Industries
Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising? It’s unclear by how much, as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising. It’s unclear by how much as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Amy Gesenhues on December 26, 2018 at 9:27 am Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent … Continue reading Instagram CPCs, CPMs drop as click-throughs continue to climb
CPCs Reach All-Time High by Laurie Sullivan @lauriesullivan, July 25, 2017 Marketers feel the pressure to land their brand’s content and search advertisements in the first couple of spots in mobile search queries. The drive to dominate the top of the results page has sparked a bidding war that continues to drive up the cost … Continue reading CPCs Reach All-Time High
Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
by Amanda OliverOctober 9, 2016 The holidays can be a stressful time; trying to find the perfect gifts, dealing with the massive crowds, and trying not to drink too much at the company holiday party can combine to drive anyone crazy. And if you’re an e-commerce brand, you’re likely to get even more stressed as … Continue reading Keep Calm and Carry On: The Truth About CPCs in Q4
