Tag Archives: COVID19

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan  @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

The Rise of Virtual Conferences For Business Events Amidst the COVID-19 Outbreak

John Allen December 20, 2020 The need for social distancing during the Covid 19 crisis has meant that thousands of business events have had to be canceled or postponed. But a significant number of companies have decided to host their conferences virtually – aided by the many new and innovative technological solutions available. As in … Continue reading The Rise of Virtual Conferences For Business Events Amidst the COVID-19 Outbreak

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits.  Data shows that 58% of those participating in the survey … Continue reading Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19

Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic

Tony Zambito December 15, 2020 Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing … Continue reading Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic

6 Strategies to Help CFOs Navigate the COVID-19 Crisis

John Allen December 4, 2020 Image: https://unsplash.com/photos/rFUFqjEKzfY The COVID-19 crisis is a huge challenge to businesses right now. As the situation evolves, it’s vital that the C-Suite can steer their company safely through. CFOs need to be prepared to manage financial difficulties in innovative and transformative ways. Here are six strategies to help CFOs navigate … Continue reading 6 Strategies to Help CFOs Navigate the COVID-19 Crisis

How Small Businesses Can Make a Comeback After COVID-19

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19

Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits.  Data shows 58% of those participating in the survey said … Continue reading Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19