Tag Archives: COVID19

COVID-19 Sparked New Wave of CPG Innovation

COVID-19 Sparked New Wave of CPG Innovation by Laura Gurski , Columnist, April 23, 2021 Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with … Continue reading COVID-19 Sparked New Wave of CPG Innovation →

How The COVID-19 Pandemic Has Changed Emailing

Email Marketing Strategy

Mary Dolan March 18, 2021 By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of … Continue reading How The COVID-19 Pandemic Has Changed Emailing →

How Small and Medium Businesses Are Recovering From COVID-19

Business Recovery

Gaurav Aggarwal March 4, 2021 Small- and medium-sized businesses were impacted the most by the pandemic due to the financial fragility that the COVID-19 disruption put on businesses during the initial stages. Businesses had to adapt to changes quickly, and a lot of them couldn’t adapt due to the ever-changing restrictions put in place. The … Continue reading How Small and Medium Businesses Are Recovering From COVID-19 →

COVID-19 Email Marketing Impact for the SaaS Industry

Email Marketing

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry →

The Top 3 Leadership Qualities Following COVID-19

Leadership Development

Lucy Spencer February 23, 2021 It’s clear that COVID-19 has changed the way we do business. We’ve needed to adjust communication within a business, update the way we connect with potential customers and even alter the products and services we provide. Three leadership skills have become essential to succeed in these confusing times: communication, adaptability, … Continue reading The Top 3 Leadership Qualities Following COVID-19 →

5 Ways COVID-19 is Changing Online Content

World Level Crisis

Garry West February 18, 2021 The global pandemic has turned our lives upside-down, made us question our values, and altered the ways we connect with each other. It’s a seismic shift that has played itself out on our screens, in real-time. There’s little wonder, then, that the content we share and develop for our online … Continue reading 5 Ways COVID-19 is Changing Online Content →

How to Succeed Working From Home and Marketing Your Business During COVID-19

Work From Home

Evanne Farmer February 3, 2021 Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. We sit in front of a computer five feet away from our beds and we don’t necessarily need to even change out of our pajamas for work. Although many people are enjoying working … Continue reading How to Succeed Working From Home and Marketing Your Business During COVID-19 →

How HR leaders Can Contain the Impact of COVID-19 on Employees’ Mental Health

Human Resources

Sumit Aneja January 22, 2021 Figuring out ways to survive and thrive in an unprecedented crisis, businesses across the globe are grappling with new norms of operationalizing their remote teams. As the increasing COVID-19 cases and economic fallout has taken a toll on employees’ mental health, many of them are experiencing challenges like anxiety and … Continue reading How HR leaders Can Contain the Impact of COVID-19 on Employees’ Mental Health →

Planning Your Business for a COVID-19 Recovery

Business Recovery

Zak Jacobs January 8, 2021 The new year has presented many businesses across the globe with new pressure due to COVID restrictions; so we have to face facts that in 2021 we might not just be recovering from COVID, but for a period of time having to actually work alongside it. With the recent news … Continue reading Planning Your Business for a COVID-19 Recovery →

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Utilization

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 →