Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic]
Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019 Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Jennifer Cannon on July 29, 2019 Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners … Continue reading Could hands-free smartphones change how consumers interact with brands?
Brian Wallace — July 23, 2019 Follow @nowsourcing — July 23, 2019 In less than two years, the United States could face another recession. How do you plan to stay up when the economy is down? Only 27,000 jobs were created in May 2019, and the unemployment rates are expected to increase over the next … Continue reading How a Tax Preparation Business Could Save You From the Next Recession [Infographic]
Abuhuraira Ramay — June 25, 2019 Follow @AbuhurairaRamay — June 25, 2019 PhotoMIX-Company / Pixabay As the term might imply, a “workation” is a combination of work and vacation. Small business owners and self-described “digital nomads” have done this for years, working whatever hours they set while enjoying the sights and smells of the exotic … Continue reading How a Workation Could Be Good For Your Team
Joe Glover — June 19, 2019 — June 19, 2019 Social media is capable of doing some really powerful things. It can help friends and family keep in contact, you can use groups to meet people who share your interests, communities can organise events, and anyone can share their creativity. The positives of social media … Continue reading Could Social Media Be Detoxified By Removing the Like Button?
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots … Continue reading Chatbots could drive $112 billion in retail sales by 2023
Melissa Ingold — April 8, 2019 Follow @timefreedombiz — April 8, 2019 Since we’re all talented, driven business owners around here, we know that being an entrepreneur can be tiring, overwhelming, and challenging. In fact, in the U.S., 45% of entrepreneurs are more likely than other workers to report experiencing stress a lot of the … Continue reading Could Your Business Be Leading You Towards Burnout? Do a Self-Assessment Using the 5 Stages of Burnout
