Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
Tag Archives: costs
Venmo’s new group payment option will help settle up your friends’-getaway costs
By Jessica Bursztynsky November 14, 2023 Digital payments app Venmo is rolling out a new feature that allows users to create groups to track and settle up multiple expenses. The feature is meant to cut out the need for spreadsheets and other third-party apps, such as Splitwise, before sending expenses to friends. It will … Continue reading Venmo’s new group payment option will help settle up your friends’-getaway costs
The best Apple product you aren’t using costs just 99 cents
By Michael Grothaus November 11, 2023 When it comes to Apple, its sleek hardware products such as the iPhone 15 Pro and Apple Vision Pro usually get all the attention. But Apple is also, of course, a software and services provider, and one of its best offerings is a service that hardly anyone seems … Continue reading The best Apple product you aren’t using costs just 99 cents
America’s Still Hopped Up About Easter, Despite Rising Costs
holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs
UBS Analysts Estimate Costs Of Google Bard Search Query
UBS Analysts Estimate Costs Of Google Bard On Search Queries by Laurie Sullivan @lauriesullivan, March 17, 2023 There has been little written about the cost of a search on the environment — and even less about the cost of a search query through AI-powered chatbots. Initial fears of high costs were sparked when Alphabet Chairman … Continue reading UBS Analysts Estimate Costs Of Google Bard Search Query
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Bloomreach Lowers Acquisition Costs With Snapchat Integration
Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration
5 Vital Ways Startups Can Pull Down Employee Training Costs
5 Vital Ways Startups Can Pull Down Employee Training Costs Kiara Miller / 19 Aug 2022 Creating a highly competent and skilled workforce is a common ambition that all organizations share. In the ongoing era of enormous competition, organizations show a sense of urgency in bridging the skills gaps within their workforce. This is … Continue reading 5 Vital Ways Startups Can Pull Down Employee Training Costs
Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
By Shalene Gupta July 29, 2022 After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans. According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
PayPal has been laying off workers to reduce costs
Meta will limit hiring this year due to slowing revenue growth It will reportedly slow or pause the intake of mid-to-senior level employees. M. Moon @mariella_moon May 5th, 2022 Dado Ruvic / reuters Meta is limiting its intake of new employees as part of its efforts to cut costs due to weak revenue forecasts, according … Continue reading PayPal has been laying off workers to reduce costs