Tag Archives: costs

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

Venmo’s new group payment option will help settle up your friends’-getaway costs

  By Jessica Bursztynsky November 14, 2023 Digital payments app Venmo is rolling out a new feature that allows users to create groups to track and settle up multiple expenses. The feature is meant to cut out the need for spreadsheets and other third-party apps, such as Splitwise, before sending expenses to friends. It will … Continue reading Venmo’s new group payment option will help settle up your friends’-getaway costs

America’s Still Hopped Up About Easter, Despite Rising Costs

holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney  @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan  @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Bloomreach Lowers Acquisition Costs With Snapchat Integration

Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration

Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs

By Shalene Gupta July 29, 2022   After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans.   According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs