Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. By Stephanie Trovato Published on March 20, 2026 Last updated on March 25, 2026 Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured … Continue reading The hidden costs of chaotic content workflows
February 14, 2026 The hidden costs of becoming an expat
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital by Laurie Sullivan , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services. James Maddison, Blockchain.com head of marketing, recently described … Continue reading GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs by Laurie Sullivan , Staff Writer, July 18, 2025 As long as consumers are willing to share lots of personal information with AI agents, artificial intelligence (AI) from companies like Amazon, Google, Meta, Microsoft, OpenAI, Anthropic and others will plan their trip, pick out and purchase wardrobes, and … Continue reading Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint. Adam Weiss on May 12, 2025 Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For … Continue reading Ad costs are soaring and retailers are panicking — here’s the fix
Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2025 Small and medium-sized businesses (SMBs) advertisers are finding new ways into emerging media such as connected television (CTV) and generative artificial intelligence (GAI) to increase their options and performance. I have noticed a slew of local television ads … Continue reading Lower Costs For CTV, AI Are Attracting SMBs
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. Gene De Libero on February 3, 2025 Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech … Continue reading The hidden costs of martech sprawl and how to overcome them
