Tag Archives: Copy

Copy That Connects: 3 Tips for Better Digital Ads

Hobson Powell, (April 15, 2015) What’s the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your site? Digital marketers have a lot of optimization tactics at their disposal — such as bids, budgets, targeting — all designed to drive the performance of their … Continue reading Copy That Connects: 3 Tips for Better Digital Ads →

C’mon Click Happy: Elevating PPC ROI With First-Class Ad Copy

Ad Campaigns

Business.comMarch 16, 2015 Is your paid media driving sales? It should be. Increase your ROI from paid advertising with strong and relevant ad copy that generates engagement. By offering valuable and effective copy in ads, you can develop clarity and compel users to take action. Leveraging the tips below can help construct campaigns that resonate … Continue reading C’mon Click Happy: Elevating PPC ROI With First-Class Ad Copy →

5 Tested Power Words That Will Improve Your Landing Page Copy

Web Management Guidelines

Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy →

How To Tailor Copy To Customers In Different Stages Of The Buying Cycle

Search Engine Optimization

by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle →

What Is “Benefit-Focused” Web Copy?

Strategy, Web Management Guidelines

Jen Phillips AprilJanuary 11, 2015 In the world of copywriting (selling with words) we talk about benefits vs. features. Here’s an example, Steve Jobs sold the iPod by describing it as “It’s 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The “1000 songs in your pocket” is more … Continue reading What Is “Benefit-Focused” Web Copy? →

The 4 Rules For Creating Compelling PPC Ad Copy

Online Marketing

Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy →

Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers

Content Marketing, Marketing Strategy

By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers →