Hillary Bassett RossOctober 28, 2015 If you’re promoting a product, service, event, webinar, or must-have resource, just create a landing page and watch the conversions roll in, right? Unfortunately, it’s not that simple. One small mistake can be costing you—in leads and in dollars. Landing pages are a linchpin moment for your product or service: … Continue reading 3 Principles of Winning Landing Page Copy
Elna CainOctober 25, 2015 You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as … Continue reading The Creative Process of Customizing Landing Page Copy
Claire BrukmanAugust 2, 2015 As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media. Copy development for a website has its … Continue reading Best Practices: Writing Website Copy
Margot da CunhaJuly 20, 2015 Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $ 2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by … Continue reading 5 Psychological Tricks To Exploit In Your PPC Ad Copy
Jasmine JaumeMay 8, 2015 No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small … Continue reading Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis
Jessica MehringMay 4, 2015 It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because trying to get your reader to take more than one action is a recipe for … Continue reading Why Every Copy Element Must Have ONLY One Job
Dale HarleyApril 29, 2015 One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No … Continue reading The PPC Copy Mistakes That Are Costing You Money
Joao RomaoApril 24, 2015 Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to … Continue reading How To Track Copy Paste Shares (And Why You Should Do It)
Troy HollenbeckApril 23, 2015 Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your … Continue reading 5 Secrets to Engaging Email Copy
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
