Tag Archives: Copy

5 Home Page Copy Fails that Drive Prospects Away

by Carrie Dagenhard May 29, 2016May 29, 2016 Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You … Continue reading 5 Home Page Copy Fails that Drive Prospects Away →

Journey to better paid search ROI with this travel ad copy data

Return On Investment - ROI

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data →

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

Social Media Utilization

by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy →

10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)

by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads) →

10 Steps to Improve Your Website Copy

Website Special Guidelines

by Donna Papacosta March 21, 2016 Follow @donnapapacostaMarch 21, 2016 Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason to return, and to share their … Continue reading 10 Steps to Improve Your Website Copy →

4 Tips for Instantly Improving Your Blog Copy

Blogging

by Joe Gillespie February 3, 2016February 3, 2016 Millions of business blogs exist online, attracting visitors to companies’ websites and establishing businesses as trusted authorities in their respective industries. From an inbound marketing standpoint, blogging produces a wide range of benefits, including a 67 percent increase in leads over businesses that do not post B2B … Continue reading 4 Tips for Instantly Improving Your Blog Copy →

10 Ways to Optimize Your Landing Page Copy for Maximum Conversions

Conversion Optimization

by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions →

Customizing Landing Page Copy: A Case Study

Website Landing Pages

by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study →

The Importance of Clean Copy in Your Blog Posts

Blogging Ethics

Joe GillespieNovember 6, 2015 Imagine this scenario: Your company has committed to a robust blogging calendar to enhance your inbound marketing strategy. You have dedicated time and effort to researching, writing, and promoting your awareness stage content. You have determined and used optimal keywords for driving search traffic to your blog posts. Everything is set … Continue reading The Importance of Clean Copy in Your Blog Posts →