Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
by Mark Simmons Follow @mixeddigitalSeptember 23, 2016 SEO is far from predictable, but basing your content on the 7 essential components of great SEO copy listed here will help you meet and even exceed today’s high quality content and SEO standards. 1. Well Thought Out Meta ContentIf you’re not taking advantage of Meta content (titles … Continue reading 7 Easy Tips For Great SEO Copy
by Luana Spinetti Follow @LuanaTFAugust 23, 2016 Every successful blogger started just like you— from zero. It took them a while — and hard work — to earn their ‘hero’ status. It took them effort and sacrifices. But look where they are now! Darren Rowse and Jon Morrow are probably the most popular bloggers in … Continue reading 7 Habits Of Successful Bloggers (That You Can Copy!)
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry
by Benjamin Brandall June 25, 2016June 25, 2016 The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Several decades back, advertising … Continue reading I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
by Joei Chan June 7, 2016 Follow @joeeiJune 7, 2016 “It’s just 75 characters. It’ll be quick.” Anybody who’s written PPC copy knows that’s a lie. Yes, PPC copy is mostly short. But it can also be the toughest to nail. You need to be data-driven and creative at the same time. Hit the pain … Continue reading PPC Ad Copy: Increase Conversions with These 4 Tested and Proven Tips
